Community Health

THE CHALLENGE:

Tim Wallis of AXIOM enlisted Scofield to edit and create CG Effects for two unique Community Health Network spots. Spot one, “Clean Sheet,” contains nine vignettes in which clean sheets of paper fall from above to the amazement of actors who are puzzled by the tumbling paper. The curious use of falling paper is a metaphor for the fact that CHN has all of its medical data digitally tucked away so that no trees are wasted preserving data.

The second spot, “The Fall,” conveys the frightening accidental slow motion plunge from a scaffold by a painter who is safely caught below by CHN’s outstanding team of healthcare specialists.

THE SOLUTION:

In the paper spot Scofield had to create CG falling clean paper to match the action of actors, shot by Thom Zimmerman of Thomas Productions, who were filmed on the Alexa Camera looking up in awe at imaginary falling sheets. Utilizing our Scofield Creative Partners resources, we selected the team of Cary Janks and Eric Miro of General Idea to provide the animated falling paper, realistically matching the established eye lines and physical properties of the already filmed scenes.

“The Fall” presented an FX and editorial challenge. Scofield had to sculpt the right dramatic edit scenario of 600 fps Phantom Camera scenes to make the fall of the painter look as real and evocative as possible. A seamless cut makes a transition to the health team as they catch and rescue the falling painter.

General Idea was charged with the task of creating stylistically real paint falling from a can that the painter kicks over as he falls from the scaffold. The falling paint engulfs the soaring painter like a ballet of paint.

RECOGNITION & RESULTS:

Both AXIOM and CHN are very pleased with the final products which are brilliantly enhanced by CG magic and editorial finesse. The paper was dialed in with just the right amount of grain and motion blur to look as real as possible. After many tests and color trials the perfect paint ballet was rendered. Bill Mallers wired it all together with a very ethereal music score.